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What should Enterprise Apps borrow from Consumer Mobile Development

If you take a close look at enterprise applications and mobile development aimed at consumer masses, there are some clear differences that will immediately hop into view. This is normal and in certain cases it’s almost like comparing a suit with a sweatshirt or a track-suit.

Sure, suits might look better from afar but in many cases suits make people feel uncomfortable and as soon as they get dressed they start dreaming about the moment when they can finally slip into their favorite pair of jeans and their 10 year old Metallica t-shirt. However, suits are needed for “TCB”, you know, “Taking Care of Business” so let’s see what enterprise apps can burrow from consumer targeted software development for an improved experience.

User Interface

This might seem like a visual issue, but it isn’t. After all, suits really look better than sweatshirts. The user interface problem that many enterprise applications share is that they’re clunky, hard to use and counterintuitive. While it’s true that software development products for businesses target a more educated crowd, optimizing them for a broader endpoint crowd will only add to their usability and popularity. This is the idea that consumer apps are built upon and one of the reasons for their widespread success.

And since we are on the subject of User Interface, you might want to check with some of our expert UI architects. They will gladly give you some pointers for free and you can also request a quote afterwards if you have something in mind.


You know how consumer apps usually feature a free demo version with limited capabilities while business applications don’t ? Well this is yet another thing that should change and the sooner the better.

People are sick and tired of paying for apps and finding out that they’re not really tailored to best fit their needs. I have no idea why some developers and entrepreneurs have a tendency to think that releasing demo versions of business applications is somewhat beneath them and goes against standard business procedure.

SaaS and ease of deployment

When selling an app and fitting it with complicated payment plans that are usually planned out in stages, you are only making customers feel like you are taking advantage of them. Almost everybody on this planet prefers the consumer model where you buy the software and…that’s it. Making people feel like you are overcharging them and that you have hidden agendas will probably drive them away faster than anything you could do.

The only situation where you should have a more complicated payment plan is when you are offering Software as a Service, and this you should because everybody enjoys the flexibility and freedom of SaaS.