Facebook’s New Graph Search
Normally, I don’t really buy into all the hype that accompanies every Facebook change (well maybe except for the Facebook CMS pages one), because I see most of them as ways to make sure that Facebook users don’t forget about their favorite social network and don’t choose to spend their time elsewhere, for example in Google’s front lawn, playing with circles.
Now don’t get me wrong, I’m not saying that Facebook updates and upgrades aren’t useful or anything. For example the Timeline proved to be a great way to advertise your business or your persona but just like almost all prior Facebook updates, its initial target was the basic user and it was the basic user that overhyped it to begin with.
Well, things are no different when it comes to the Facebook Graph Search, with the only exception being that I am already overhyping it myself, and frankly, I truly believe that this new feature deserves all the publicity around it and that it could revolutionize Facebook. So, what does the Facebook Graph Search do?
Well, in a nutshell, you basically get the chance to do a very detailed and complex search within your friends list. For example, you will be able to search for people that have been to Paris and that like Pink Floyd and chess. Of course, this is a very basic example of what the Graph Search can do. With a little imagination you will be able to come up with extremely interesting search queries.
Even if the Graph Search will be initially used for returning only user results, in my opinion it will only be a matter of short time until it will also be used for business purposes. Stay tuned because Facebook advertising might just get a serious upgrade. After all, there is no reason why you shouldn’t be able to search for Facebook users that might enjoy your products more than others. It’s clearly a win-win situation in the end.
If you are a citizen of the United States you can opt in for the beta of the Graph Search right now. If you aren’t but you are eager about it, you will have to wait a little bit more until it will be available for testing to non-US citizens.