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Facebook: Action Links

The first article out of a series aimed to showcase all the new Facebook changes and advertising features that shouldn't be overlooked!

As if Facebook wasn’t already an excellent way to promote your business or your Company, things just got better. Many entrepreneurs out there who are after increased exposure for their business use all sorts of Apps that help them achieve this goal.

It’s no secret that a lot of people simply “get lost” on Facebook and forget about what they were doing before they accessed their profile page. This usually ends up in a solid 30 minutes session of aimless browsing that could take them anywhere. I am pretty sure that many of you out there have also done this at least a couple of times and managed to snap out of it only when you realized that you were looking at the page of a complete stranger or at some product that you had no idea what it was and what it was good for.

As strange as this may seem, it’s what Facebook actually does to people and it can make a big difference as far as exposure goes if you are able to capitalize on it. One way to do it is by using Apps of course and this method has just become more effective with the introduction of the new Action Links.

During our adventures on Facebook we get to click many Apps and see what they’re about. Most of the times when we find something interesting we have to switch away from it and open another tab or a text document in order to save some relevant information about it so that we may use or return to the App again. Well, Action Links make this process a whole lot easier which guarantees more distribution to your Apps with less clicks needed. I guess you are a little bit confused right now so let me explain.

Action Links are placed right beside the Like and Comment buttons on Apps and give you the opportunity to save a certain location, recipe, article, product, etc. To better understand how they work, here are some pictures taken from the developers’ section on Facebook showing the Action Links in, well…

action:

For Location:

For Products:

For Recipes, articles or any other written stuff:

Also, here is a picture showing how the App looks like after you have saved the recipe:

As you can clearly see from these pictures, Action Links are very intuitive, easy to use and come quite in handy for Facebook users. However, the people at home “Facebooking” in front of their screens aren’t the only ones that can benefit from this new feature.

Imagine what it would be like if people kept “Favoring” the products that you sell or if a large majority of the ones using your Apps would press the “Save this place” button in order to remember where your company’s headquarters are . The advertising potential of Apps has clearly gone up remarkably and any company that takes itself seriously should take advantage of it while it still represents an asset.

Also, keep a close eye on this blog as I will continue to clue you in on the latest tricks of the trade that shouldn’t go unnoticed.

 
About the Author:

 

Radu is the Chief Communication Officer and your first point of contact for any informational requests related to Developers Global as well as your main source of information for any other questions you might have.